Pitfall #2 - Verifying facts during your presentation
There was a time when speakers were looked up to as the experts who brought knowledge to the marketplace and helped people to be more successful. While this is still true the game has changed significantly.
With the ubiquitous access to the Internet speakers have a new type of heckler to contend with.
For example, at a recent conference for the medical profession in Las Vegas the speaker referenced an article on the industry and mentioned several items for the audience.
After the lunch break when the audience returned, an attendee raised his hand. Thinking there was a question, the speaker acknowledged him.
The attendee then said, “I thought the speaker’s remarks were incorrect earlier. So while at lunch I surfed the Web, found the article, and verified what was said. Sure enough the speaker is wrong. By the way, here’s the URL to get that article yourself and get the facts right.”
Gone are the days when your audience simply took notes and accepted your expertise without verification. So today it is critical to not only verify your material, but to also check for the most up to date information prior to stepping on the platform.
Today the audience not only expects information, they expect the most up-to-date information possible along with where they can learn more if they desire. So the night before a presentation, be sure to check online to ensure you have the most recent information. While you’re at it, check article links as they may have been deleted or the website removed. Google often has a cached version though and that helps.